Coaching in the Century of Entertainment
The question is the same all over the world…”what’s wrong with athletes today?” Coaches from Australia to Alaska, from Germany to Guam and from Tanzania to Turkey are all asking why kids today don’t seem to work as hard as past sporting generations. Coaches want to know “how do I coach Generation Y” and the even more unpredictable “Generation I” (as I-phone, I-Pod, I-Pad and It’s all about what I want). This article looks at coaching in this century and suggests practical coaching strategies for coaches to coach effectively in century of Enter-trainment.