Ten Reasons Why Change is so Hard to Introduce in Sport
Change in sporting organisations is critical. Success is a moving target. Sporting organisations who are successful have a culture which embraces continuous improvement and see change not as a threat but as a critical strategy for their sustainable growth and success. This article discusses change in sport and why it is so hard to do. It also suggests some strategies to ensure change becomes part of your organisation’s culture and becomes a key driver of your organisation’s success in the future.