Performance Science and Why it’s time has come.
“In short science has its limitations. Western science is characterised by
reductionist principles; but we reach a point at which the reduction becomes
disassociated from the phenomena it is trying to explain” P.Jones 1998
It’s time.
It’s time for the Sports science industry to seriously change the way we do business.
It’s time we let go of the outdated, simplistic single cause / single effect model of research and embraced a genuine integrated, multi disciplinary approach to solving performance problems.
It’s time for Performance Science to come of age.